Work co-created with Dee Papit of Lone Wolf Marketing
We didn’t change our values… just the way we portray them
Before the rebranding, Fishburne’s Core Values were directly adopted from the U.S. Army and expressed using fixed, limiting language — essentially the literal definitions of each word.
The new brand messaging for Fishburne is designed to meet boys, moms and dads where they are in their understanding of the school. We looked for language that goes beyond the declarative and provides more food for thought. Shared in a way that’s a bit more ‘Teen Touchable — Mom Understood.’ Then supported with imagery that a teen can begin to connect with their own experiences.
