Work co-created with Dee Papit of Lone Wolf Marketing
Fishburne Brand Guidelines
With the Board’s approval of BLTdesign’s new Fishburne logo and identity, development began on a brand guidelines book providing Board, staff, alumni, donors and 3rd party advocates a resource to help them support the new brand communication efforts. The book shares key insights discovered during the brand research and outlines Mom, Dad and boy’s journey-of-understanding before they decide to commit to enrollment at Fishburne.
Developed to assist the admissions and marketing teams, the guide offers strategies to address and overcome common stereotypes associated with military-style education. Additionally, the 66-page book serves as a valuable resource for grasping what makes the Fishburne brand distinctive, providing clear guidelines for crafting effective messaging and narratives tailored to Fishburne’s three unique audiences.
The closing sections introduce the new identity system, including the logo, secondary brand identifiers, subbrand logos, custom iconography, as well as color and typography standards.
Shown below: Cover of a limited edition (30 books), pre-brand launch, work-in-progress Fishburne Brand Guidelines for the eyes of the Board and select staff borrowing from US WWar II era military reports. Upon redactions, recommendations and amendments, much of the insights within this now approved booklet was incorporated into the Parent Book to increase Mom and Dad understanding of who and what Fishburne is about, and the merits of a military-style education for many boys. Following are excerpts of the ‘designer’ portion of the book.
