REBRAND IDENTITY LOGO LAUNCH COLLATERAL EXHIBIT INFOGRAPHICS ADVERTISING WEBSITE EBLAST TEMPLATES MEMBER KIT
Work co-created with Dee Papit of Lone Wolf Marketing
Over the past century, chiropractic care has gained recognition through persistent advocacy, despite challenges from aggressive tactics and unclear definitions that sometimes harmed its reputation. Today, as preventive, non-surgical care grows in popularity, the future of chiropractic looks promising—especially with the American Chiropractic Association (ACA) leading the charge. To strengthen their identity, the ACA partnered with BLTdesign and Dee Papit of Lone Work Marketing for a brand study. Following the findings, ACA’s Board of Directors tasked BLTdesign with refreshing the brand and creating a new identity that reflects the profession’s values and vision.
This piece is a collection of inspiring posters (both member and consumer oriented). Printing front and back, the piece can stand as a single poster (side two) or be divided into smaller independent pieces. The words read independently or as a statement.
Above: Dancers, by Tor Kristensen (from a photo session with four dance instructors). Source: https://www.flickr.com/photos/bespoke/155462628/in/album-72157594148424296 / License: https://creativecommons.org/licenses/by-nc-sa/2.0/deed.en
Above: ‘Jab Flow’ by Ethan Caldwell, Corrective Exercise Concepts for Striking / Light/in/motion
