Subsidiary / B2B Concrete Products Manufacturer
Logomark and identity system for a Florida and Gulf Coast concrete products manufacturer. Mark follows corporate mandate to integrate parent company’s Oldcastle “O” symbol while presenting a unique identity for Oldcastle Coastal, a subsidiary company. New brand architecture restructured numerous product lines and sub-brands into four simplified consumer-focused collections. System includes a transition strategy for acquired companies and a methodology for incorporating new product acquisitions.
BRAND ARCHITECT LOGO PRODUCT LINE LOGOS IDENTITY COLLATERAL
Work co-created under the leadership of strategist Deborah Roberts and Epoxy Group
SYSTEM CHARACTERISTICS 1) Subsidiary brand receives equal emphasis with the parent brand 2) Abbreviating OldcastleCoastal to its initials makes the brand name less cumbersome 3) Each core brand invests in its own marketing efforts to build brand appeal and value. 4) Parent brand remains visible and important 5) Each core brand possesses unique visual identity with visual link to parent 5) Collections remain branded to position specific products and services. for consideration Use Demaco brand as the subsidiary name for the Masonry unit. Group three Distributor subsidiaries and the Masonry unit’s Distributor division under on new brand name for economies of scale.
Catalogue, flyer, postcard and bookmarks
