BRAND IDENTITY WRITING STYLE VISUALS PHOTOGRAPHY LOGO COLOR TYPOGRAPHY DEMONSTRATIONS
Work co-created with Dee Papit of Lone Wolf Marketing
The brand guidelines cover various sections, including an explanation of brand identity, writing style for the ACA, visual aesthetics, innovative communication approaches, detailed logo usage, adapting the logo for special cases, color schemes, typography, business papers, and they conclude with practical design examples.
Above: Martin Puryear's ‘Ladder for Booker T. Washington’ (at Modern Art Museum of Fort Worth) by Paul Hudson with extended background. Source: (https://www.flickr.com/photos/pahudson/) / License: https://creativecommons.org/licenses/by/2.0/deed.en
Above: Dancers, by Tor Kristensen (from a photo session with four dance instructors). Source: https://www.flickr.com/photos/bespoke/155462628/in/album-72157594148424296 / License: https://creativecommons.org/licenses/by-nc-sa/2.0/deed.en
Above: ‘Jab Flow’ by Ethan Caldwell, Corrective Exercise Concepts for Striking / Light/in/motion
